Tuesday, November 26, 2019

Martha Stewarts career success lessons become a musical

Martha Stewarts career success lessons become a musicalMartha Stewarts career success lessons become a musicalActor Ryan Raftery has made a living out of coveringthe careersof American geschftsleben moguls through song and dance - and now in his upcoming show, hes going to channel the life of the woman who made domestic perfection a multi-million geschftsleben Martha Stewart. Raftery already covered the careersof reality TV executive Andy Cohen and Vogue Editor-in-Chief Anna Wintour, and as the final entry forhis Titans of Media trilogy, he will use Stewarts story to chart the rise and fall (and rise) of Americas first self-made female billionaire. The show is set to have a five-show run at Joes Pub in New York City starting August 7.Stewarts careeris full of Shakespearean twists that are rich for a musical. It was Stewarts former best friend who gave damning testimony in Stewartsinsider-trading trial in 2004, sending the domestic doyenne to jail.A prison stint would have tanked many other careers, but Stewart used her time behind bars to win friends she made jam from the crabapples on the campus and taught her fellow prisoners how to make ceramics. Through Stewarts resilience and business savvy, she mounted a comeback of merchandise deals and partnerships to finally rejoin theboard of her namesake company in 2011.Along the way, she embraced an innovative approach to branding, moving beyond the perfect hostess theme she had pursued before. She grew her reach with unexpectedpartnerships, including Martha Snoops Potluck Dinner Party, a variety cooking show she recently did with rapper Snoop Dogg.According to Raftery, the musicalwill start its story on the day Stewartreported to prison and then will trace Stewarts humble beginnings from 15-year-old New Jersey schoolgirl to lifestylebusiness mogul who changed the way we live our lives by daring us to try harder. His musical follows another show thats charting the rise of female pioneers, War Paint, a musical about the rivalry between 20th century beauty mogulsHelena Rubinstein and Elizabeth Arden.I had to choose someone on the same level of influence as Andy and Anna, Raftery told Ladders. What I found so fascinating with Stewartis the earnestness she has in her demonstrations. She really wants to helpAnna sells a fantasy. You can read Vogue every day for the rest of your your life, but that doesnt mean youll be able to afford that Chanel suit. But Martha sells attainable perfectionism. She encourages people to create their own world.Raftery will tell histale of American ambition and hubristhrough parodying thetunes of Beyonc, Lin-Manuel Miranda, Metallica and Adele.For Stewarts post-prison comeback number, he adaptedMetallicas Enter Sandman. The energy of heavy death metal is what Stewart would need to rebuild her brand. The feeling of that song is extraordinarily aggressive and Martha is very, very aggressive in how she handles herself, her business, Raftery said. Shes 75 years old and she s not slowing down.As an ardent fan of Stewart, Raftery said he would welcome Stewart seeing his show, but he admits that her presence would leave him anxious. Not only because Im performing a show about her, but because shes an expert in MarthaStewart, he said.If I did something whereshes like, thats not right, or oh no I never said that, or oh look at the pants hes wearing, it would be really nerve-wracking but it would be an honor to have her come and see it.Heres hoping that Raftery breaks throughStewarts calculated, curated persona that built her a media empire to find the unique woman underneath who takes bad pictures of iceberg lettuce and enjoys using her drone to view her vegetable garden.

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